Digital Marketing
Search and social campaigns measured by enquiries and sales, not clicks.
- In service
- Global Sustainability UK, 2022
- First version
- Usually 2–4 months
- Quote
- Fixed price for the first phase
- Contract
- UK company, you own the code
Clicks are easy to buy. Enquiries are what matter, and most campaigns can’t say how many they produced. We set up the tracking first, then run campaigns and landing pages and judge them by the leads and sales they bring in.
For GSUK, a London sustainability consultancy, we ran digital marketing alongside the website we built and managed.
What we build
Search ads
Google Ads campaigns built around the searches that turn into enquiries.
Social campaigns
LinkedIn and Meta campaigns for the audiences you sell to.
Landing pages
One page per campaign, written and built to convert.
Tracking and attribution
Analytics and conversion tracking that respect cookie consent.
Reporting
Cost per enquiry and per sale, not impressions.
How we work
- 1
Measure first
Tracking for enquiries and sales in place before any money is spent.
- 2
Plan
Channels, audiences, messages and budget, agreed in writing.
- 3
Launch
Campaigns and landing pages live, starting small.
- 4
Optimise
Budget moved to what produces enquiries, reported monthly.
Related work
GSUK Website & Digital Marketing
Website development, website management and digital marketing for Global Sustainability UK, a London sustainability consultancy for SMEs.
2022
Berlitz – Premium Training & Consultancy Website
Multilingual websites for Berlitz local franchises, built to keep school children, parents and corporate executives engaged and informed.
2017 – 2021
Technologies we use
- Google Ads
- Google Analytics 4
- Google Tag Manager
- LinkedIn Ads
- Meta Ads
Questions
What budget do we need?
Enough to learn from. We’ll suggest a starting budget for your market after the first call, and spend it in small steps until it proves itself.
Do you build the landing pages too?
Yes. Each campaign gets its own landing page, built and measured by us.
Talk to us about digital marketing
Tell us what you need to build. We reply within one working day with a clear next step.
- Reply
- Within one working day
- First phase
- A written scope and a fixed price