We build software, then stay to look after it
Exerge is a UK software company with its own engineering team in Islamabad. Since 2015 we have built web applications, CRMs, AI tools and websites for businesses in the UK, Germany, North America and Pakistan.

Our story
Exerge started in 2015, as Whinstone Solutions, a small team building websites. Our clients soon needed more than a website: a language school that had to manage students, courses and payments in one place, a tour operator that wanted its tours, bookings and customer messages in one system, a real estate developer whose sales ran through a call centre. So we built the software they needed.
Many of those clients still work with us. The systems we built for them have grown with their businesses, and we still support and improve them today.
Exerge Limited is registered in England and Wales, with our UK base in Nottingham and our engineering office in Islamabad. You contract with a UK company and work directly with the developers who build your software.
- Legal name
- Exerge Limited
- Registered
- England and Wales, company no. 17380817
- Founded
- 2015 by Adeel Malik, as Whinstone Solutions
- Offices
- Nottingham, UK · Islamabad, Pakistan
- hello@exerge.com
The people who build it
A small team in Nottingham and Islamabad. You work with these people directly, from the first call to support years later.

Adeel Malik
Director and Development Lead

Waleed Nasir
Lead JAMstack Developer

Faraz Ahsaan
Senior Back End Developer

Zain Awan
Ops and Legal

Ayesha Baig
Social and Content Lead

Nida Jamshaid
Accounts and Customer Success
Clients who stayed
Software that a business runs on every day is never finished. These clients have worked with us for years.
Since 2017
Berlitz
CRM, call centre and learning platform
Since 2018
Falcon Adventure Club
Tours, bookings and customer messages
Since 2019
Capital Smart City
CRM and call centre for its projects across Pakistan
Since 2024
DHN Digital
The platform behind its AI document tools
How we work
- Straight answers
- If an idea won’t work, or we aren’t the right team for it, we say so before you spend money.
- Clear costs
- A written scope and price before work starts, and no hidden costs later.
- You talk to the builders
- No chain of account managers. You work with the developers building your software.
- Here for the long run
- We support and improve what we build for years, not weeks.
Where we work
Nottingham, United Kingdom
Our UK company and your point of contact for contracts, meetings and support.
Islamabad, Pakistan
Our engineering office, where our developers, designers and project leads work together.
Want to work with us? We hire engineers, designers and product people who like shipping. See careers
Work with the people who build it
No chain of account managers: you talk to the developers building your software, from the first call.
- Reply
- Within one working day
- First phase
- A written scope and a fixed price